Marketing & Branding Principles

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Design

Quality design comes from understanding the values behind a brand along with the visual aesthetic. Engaging design is created through social listening, generating a concept that plays into brand themes and values.

Transparent Wave

Transparency

Transparency in storytelling, marketing, and branding is key to building credibility and authenticity. Building transparency as a brand allows customers to trust a brand, which eventually translates to customer loyalty.

Far Away Poster 2

Storytelling

Create opportunities to showcase exciting and impactful stories. Quality storytelling highlights diverse perspectives, allowing people to gain a deeper understanding of a person, brand, or topic.

Soap Bubble Portrait

Empathy

Empathy is the root of all of these values. Empathy leads to authentic, life-changing storytelling, engaging branding, and transparent and impactful marketing campaigns.

 
 

About Alice

I'm Alice; I've lived in the PNW for most of my life. Through stories, I have learned about new places, people, and perspectives. This is why sharing stories is vital to creating empathy.

I love traveling, being on the beach, and being surrounded by the people I adore with delicious food and a good bottle of wine.

Some of my favorite things include: fashion, architectural design, plants, dogs, long walks, spending time with my friends/family, and trying new restaurants, not necessarily in that order.